Making decisions based on intuition alone is no longer enough in today’s tourism market. To set the right pricing, opening periods, and advertising campaigns, you need to carefully analyze the Tourism Report and statistics provided by the Local Tourism Observatory {locality}.
The Importance of Tourism Data
Market data helps identify emerging trends. Knowing which country generates the highest influx of tourists, the average length of stays, and the average daily spending (ADR) gives you an extraordinary competitive advantage.
Which Metrics Should You Monitor?
- Room Occupancy Rate (OR): Shows the percentage of rooms sold out of the total available.
- Average Revenue per Available Room (RevPAR): The key metric to understand your hotel’s true profitability.
- Nationality and Origin Channels: Determine whether guests book through your Booking Engine System or come from specific markets like Germany or the United States.
Territorial Observatory and Destinations
For local destinations, Pro Loco associations, and promotion entities in {locality}, aggregated data is essential to assess the impact of local events and seasonal fluctuations. To learn how associations manage these flows systematically, check out our guide on Federalberghi and APT Digitalization for destination digitalization.
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